France plans to suspend Shein’s website as the brand launches its first store in Paris.

Hadisur Rahman, JadeTimes Staff

H. Rahman is a Jadetimes news reporter covering Business

---

Image Source: Dimitar Dilkoff/AFP via Getty Images

The French government announced on Wednesday that it will suspend Shein’s right to operate in the country while authorities investigate listings of childlike sex dolls on the fast-fashion retailer’s marketplace. The suspension will remain in place until Shein demonstrates full compliance with French laws and regulations. A progress report on the review is expected within 48 hours.

French prosecutors launched investigations earlier this week into Shein, Temu, Wish, and AliExpress after discovering listings for sex dolls resembling children. The items were sold by third-party vendors, not the companies themselves, but raised immediate concerns about consumer protection and child safety.

Following the government’s announcement, Shein confirmed it had temporarily halted all marketplace sales in France to conduct a comprehensive review. The company stated it is “committed to working with the French authorities to address any concerns swiftly” and emphasized that it had independently decided to suspend third-party listings pending the review.

The controversy overshadowed the opening of Shein’s first permanent store in Paris, located in the BHV department store. Protesters gathered on opening day carrying signs reading “Protect children. Not Shein” and “Shame on Shein.” Plans to open additional concessions in Galeries Lafayette stores outside Paris may now face delays or reconsideration.

The scandal adds to a growing list of challenges for the fast-fashion retailer. Shein has faced accusations of copying designs from independent creators and major brands, and environmental groups have criticized the ecological impact of its rapid production model. The company also confirmed last year that child labor had been detected in parts of its supply chain.

In addition, Shein’s efforts to pursue a public listing have encountered obstacles. While previous attempts in New York and London were unsuccessful, the company filed for an initial public offering in Hong Kong in July. The current investigation and suspension in France could further complicate the company’s international expansion and market strategies.

French authorities and Shein continue to work toward resolving the issue, highlighting the increasing scrutiny of online marketplaces and the responsibilities of global retailers operating across national borders.