Khoshnaw Rahmani, JadeTimes Staff
K. Rahmani is a Jadetimes news reporter covering Culture.
A History Woven in Silk and Revolution
Fashion, like history itself, unfolds in waves—each era carrying with it a shift in creativity, identity, and society’s gaze toward self-expression. At the heart of this transformation stands Fashion Week, an event that is part runway, part revolution. What once began as quiet, intimate presentations for aristocrats in the 19th century has become a global cultural phenomenon, setting trends, commanding economies, and dictating the way the world sees itself.
The Birth of Fashion Presentations: Paris, 19th Century
Long before camera flashes and front-row celebrities, fashion existed in closed rooms, spoken about in hushed tones among Europe’s elite. Paris—the cradle of couture—was the first to breathe life into the concept of showcasing collections to a select audience. Designers such as Charles Frederick Worth, considered the father of haute couture, began presenting garments to private clients rather than simply displaying them on mannequins. It was a radical shift—fashion now had movement, presence, and emotion.
The Rise of Official Fashion Weeks: New York Takes the Lead
Fast-forward to 1943, where the world is at war, and travel to Paris—long the fashion capital—is nearly impossible. Enter Eleanor Lambert, a visionary and publicist, who saw an opportunity to spotlight American fashion. Thus, New York Fashion Week was born, setting a precedent that changed the industry forever. No longer confined to private salons, designers took the stage—literally.
Soon, Milan and London followed, adding their own flavors to the mix: Milan, the capital of luxury craftsmanship, and London, an incubator of punk, rebellion, and artistic eccentricity. These cities didn’t merely showcase clothes—they established a narrative.
The Golden Age of Fashion Weeks: Where Runways Became Theatres
By the 1980s and 1990s, Fashion Weeks had transformed into something beyond mere industry events—they were cultural movements.
Global Expansion & New Fashion Capitals:
• Tokyo Fashion Week emerged as a hub of avant-garde experimentation, where designers like Rei Kawakubo (Comme des Garçons) redefined silhouettes and challenged conventional beauty.
• São Paulo and Shanghai Fashion Weeks brought Latin American and Chinese craftsmanship to international audiences, proving that style was no longer dictated by Europe alone.
Runway Shows Become Cinematic Spectacles: By the early 2000s, runways were no longer simple showcases—they were productions of art, theatre, and narrative storytelling.
• Alexander McQueen shocked audiences with gothic-inspired masterpieces, models suspended in air, and even robotic arms painting fabric in real time.
• Chanel transformed venues into fantasy worlds—an entire supermarket, an airport, and even an iceberg became backdrops for Karl Lagerfeld’s imagination.
Fashion Weeks were no longer just events for buyers—they had become social phenomena, status symbols, and artistic performances that defined an era.
The Digital Revolution: The Fall of Exclusivity & The Rise of Global Access
The 2010s ushered in a new age for Fashion Week—one no longer dictated by exclusivity but rather driven by digital accessibility.
From Front-Row to Phone Screens: Social media disrupted the hierarchy of fashion—now, a teenager in São Paulo or Mumbai could experience Paris Fashion Week in real-time via Instagram and TikTok. This democratization of fashion put independent designers, streetwear, and niche aesthetics in the global spotlight.
Livestreams & Virtual Shows:
• In 2020, the Covid-19 pandemic forced Fashion Weeks to go digital, with brands pivoting to livestreams, interactive presentations, and even virtual reality fashion experiences.
• Digital avatars walked the runway; designers experimented with AI-generated designs—fashion was no longer confined to physical spaces.
Sustainability & The Future: What Comes Next?
As Fashion Weeks move forward, a fundamental question arises: How can an industry built on seasonal spectacle evolve into one that is sustainable, inclusive, and future-proof?
Eco-Conscious Designs:
• Brands like Stella McCartney and Balenciaga are leading the charge toward zero-waste fashion, proving that sustainability is no longer just a trend—it’s a necessity.
Inclusivity & Representation:
• Runways are breaking old norms—gender-fluid fashion, body positivity, and cultural storytelling are replacing outdated industry standards.
Expanding Fashion Weeks Beyond the Big Four:
• Fashion hubs outside of Paris, Milan, New York, and London—such as Lagos, Seoul, Mexico City, and Mumbai—are proving that the future of fashion is global.
A Never-Ending Evolution
Fashion Week is no longer just a calendar event—it’s a living, breathing organism, shifting with the times and mirroring the world’s social and technological progress. From the private salons of Paris to the digital runways of today, it has reinvented itself over and over again. As fashion continues to evolve, so too will Fashion Week—always breaking boundaries, always telling stories, and always shaping the way we see the world.
