Hadisur Rahman, JadeTimes Staff
H. Rahman is a Jadetimes news reporter covering Business

Stellantis has announced that it will no longer move forward with plans to produce a fully electric version of its Ram 1500 pickup truck. Instead, the company will focus on bringing to market a hybrid-style model that uses a gasoline engine as a generator to extend range, combining electric driving with the flexibility of traditional fuel.
The move reflects the growing challenges facing large electric pickup trucks in the United States. Consumer demand for full battery-powered trucks has slowed, with many buyers concerned about high costs, limited charging infrastructure, and performance limitations when towing or hauling heavy loads. Stellantis, like other automakers, has had to adapt its strategy to meet market realities while still pursuing electrification.
The alternative model, which will now carry the Ram 1500 REV name, is designed to deliver the benefits of electric power while reducing concerns about range. By incorporating a gas-powered generator, the truck will be able to travel longer distances and provide consistent performance even when charging stations are not available. This approach also ensures that customers who rely on trucks for work or long-distance travel can count on flexibility without compromising capability.
Earlier, Stellantis had teased a version of the Ram 1500 with a large battery pack capable of traveling around 500 miles on a single charge, but that plan was quietly shelved due to cost and development challenges. The decision to cancel the fully electric REV altogether highlights the difficulties of producing large electric pickups that meet both customer expectations and financial viability.
Industry analysts note that Stellantis is positioning itself cautiously, offering a transitional technology rather than pushing aggressively into a market segment that is not yet ready for full electrification. By emphasizing hybrid and range-extended models, the company hopes to bridge the gap between today’s infrastructure limitations and the long-term vision of widespread electric adoption.
The newly branded Ram 1500 REV is expected to begin production in the coming years, with Stellantis aiming to provide strong towing power, competitive driving range, and the rugged features customers expect from the Ram brand. While the cancellation of the fully electric version may be disappointing to some, the company believes this new direction is better aligned with customer needs and market conditions.


