Baasma Wafa is a dedicated and versatile media professional with a background in media, social media coordination, research, production, and web news editor. Experience in effectively managing digital content, conducting in-depth research, and ensuring seamless media production. Adept at engaging audiences, optimizing online presence, and collaborating with teams to enhance digital strategies. Committed to delivering exceptional results through a combination of creativity, analytical thinking, and a proactive approach to problem-solving.

Baasma began her career at Capital Movement News Website as a Sub Editor and Researcher, where she was responsible for news editing, SEO optimization, and content strategy. She later contributed to Canada Global TV News Website as a Sub Editor, ensuring high editorial standards, headline creation, and fact-checking. At HHHAF Productions (Pakistan & Canada), Baasma served as Manager and Associate Producer, where she oversaw production operations, social media strategy, team recruitment, and creative development. Her ability to bridge content strategy with production execution has made her a key player in multimedia storytelling.

Her collaborative projects span a variety of digital platforms, where she has shaped online news narratives and enhanced audience engagement. Baasma is well-versed in content planning, analytics tools, and digital optimization strategies, consistently bringing a thoughtful and organized approach to media production and online content delivery.

Career Highlights

• Manager & Associate Producer – HHHAF Productions: Oversaw multimedia production operations, team hiring, creative development, and financial management while leading digital campaigns and content curation.

• Sub Editor – Canada Global TV News Website: Ensured editorial accuracy, optimized content for SEO, and worked closely with journalists to refine storytelling and news structure.

• Sub Editor & Researcher – Capital Movement News Website: Managed digital workflows, edited and optimized content, and conducted in-depth research to align with audience interests and emerging trends.

  
  

Qualifications

Bachelors in media studies Iqra University, Islamabad, Pakistan (2018–2022)

Objective

To leverage my diverse experience in digital and mainstream media to contribute to a forward-thinking media organization, delivering content that is engaging, accurate, and impactful. I aim to use my editorial, research, and production skills to inform and inspire audiences across multiple platforms while upholding the highest standards of media ethics and professionalism.